Last Friday, it was reported that the ‘recovery in higher end real estate’ was reflected in reports that depicted the activity of luxury home prices in four big cities. That activity eventually revealed that luxury home prices in those cities had fallen as much as 46 percent during the downturn; though, now those same cities have seen their prices more than double since that initial downturn.
While the downturn didn’t stop buyers of Issaquah luxury homes in the past, the increased prices have seemed to return some activity to the Issaquah Real Estate world. Of course, luxury homeowners in the area, too, have seen some positivity out of the increase, especially since they’ve been looking to possibly sell.
‘Looking to sell’
Many of these Issaquah luxury home owners in the area may have little difficulty selling their home, though it’s the marketing that can often stop a good sale in its tracks. Marketing a luxury home in our area can be difficult at times, since it does require an entire different ‘skill set’ than what selling a typical home may entail.
When you’re attempting to sell your Issaquah luxury home, or any luxury product, the sale of that product must also include ‘perks’ like additional services and goods. All of that directly correlates to the price, since many buyers do expect to get ‘more’ out of the price they’re willing to spend. Due to this, it’s important for prospective sellers of luxury properties to know how to market their properties well.
‘First class marketing’
Some buyers of luxury homes can place a lot more scrutiny on a Issaquah luxury home than a typical buyer would. Due to that, it’s important for sellers of luxury homes to understand how to approach these buyers and make the target home in question more appealing to their sensibilities.
That usually involves making an advertisement plan that will place the luxury property in the eyes of potential buyers. Targeting a certain segment of the ‘buying population’ usually helps sellers draw more attention to their property, particularly if they’re attempting to attract buyers to a luxury property.
This commonly involves placing advertisements in places where luxury buyers may stumble upon the advertisements. Most sellers of luxury properties actually tap into resources like various luxury publications, websites and other print advertisements to potentially sell their properties. Placement in certain luxury publications can even have the effect of increasing the profile of a luxury property, especially if that same property may appeal to the audience that reads that particular publication.
Promoting community values also boosts the profile of a luxury community in that many luxury property buyers feel that they’re not just buying a home. They’re buying entry into a community, too.
The knowledge of certain luxury communities, specifically knowledge that Issaquah Real Estate agents may have about a community, can help better promote a luxury community to a certain contingent of luxury-seeking buyers.
Ultimately, it’s important to point out what makes a luxury property unique to the buyer of said property, so, in the end, they will decide to buy that property on their own volition.
~ Donita Dickinson ~